Kalameghalam / One of the first actions to pay special attention to during a crisis is understanding the current conditions. Understanding and correctly perceiving any issue is half the solution. Currently, with the ongoing crisis of the coronavirus affecting businesses and engaging the general public, business managers must consider that they can prepare their services […]

Kalameghalam / Currently the world is remarkably advancing and in all the fields and we behold dynamicity and amazing news in a way that all the traditional ways gradually giving place to the new methods and all the cases lack dynamicity and proceeding in the old ways gradually fade away from the competition with other […]

Kalameghalam / Trust is a very important topic in behaviors and  human relations and employee’s the sense of trust toward the manager and organization influences the organizational life and conducts and between employees and organizations. the trust shortage between staffs and managers is of sorts among organizations problem. In organizations, especially government organizations, there is […]

:Kalameghalam / Marriage description Marriage is an official contract and agreement with a series of special, excellent and favorable conditions, which was done in different ways among different tribes and nations since long ago. which connected men and women and this connection between men and women led to the formation of a family If the […]

به گزارش کلام قلم ، هر جامعه ای که علاقه مند باشد سهم موثری در هزاره سوم و چالش های جهانی ایفا کند, باید راه را برای افراد علاقه مند به بسط دانایی و رشد ظرفیت هوشی خود بگشاید و اساسا احترام و علاقه به تعالی انسانی را در برنامه ریزی های کلان خود قرار […]

Kalameghalam / Unfortunately, in Iran the memory oriented approach is one of the main challenges in the way of building, creativity and dynamicity in the students that as an obstacle prevents Their talents  from stirring up and breeding; therefore it is necessary for Iran’s education system to move away from theoretical education toward skill oriented […]

Kalameghalam / Packaging is the first and vital factor to present and introduce a product. The packaging as a coverage of the products plays a crucial role in marketing and sales also for visual advertisements. Beside protecting the quality of the products packaging  supports the products from the very production stage to consumption,   likewise packaging […]

Kalameghalam / Branding is the result of qualitative growth by utilizing the modern science and technology and makes a positive mentality in audiences. In many markets the brand name makes special identity for the brand owner and bonds them to a specific community. The branding increases the competitive advantage in the markets. Big economies have […]

Kalameghalam / Advertising plays an important role in the marketing so that we can say the heart of marketing is the advertising. Perhaps the most significant role of advertising in the products sales is to increase brand awareness resulting to the conversion of the hidden customers into  loyal customers, brand awareness and the consciousness of […]