Kalameghalam / Packaging is the first and vital factor to present and introduce a product. The packaging as a coverage of the products plays a crucial role in marketing and sales also for visual advertisements. Beside protecting the quality of the products packaging  supports the products from the very production stage to consumption,   likewise packaging […]

Kalameghalam / Branding is the result of qualitative growth by utilizing the modern science and technology and makes a positive mentality in audiences. In many markets the brand name makes special identity for the brand owner and bonds them to a specific community. The branding increases the competitive advantage in the markets. Big economies have […]

Kalameghalam / Advertising plays an important role in the marketing so that we can say the heart of marketing is the advertising. Perhaps the most significant role of advertising in the products sales is to increase brand awareness resulting to the conversion of the hidden customers into  loyal customers, brand awareness and the consciousness of […]

Kalameghalam / An exclusive interview with Dr. Melika Molk Ara, researcher and executive director, focusing on the application of future studies in strategic innovation and entrepreneurial opportunities ?Generally give a brief explanation about the concept of futurology Please  The futurology is a branch of social and human sciences assessing and analyzing trends and the patterns […]

به گزارش سرویس مدیریت بازرگانی ، رسانه کلام قلم با استاد تمام گروه مدیریت بازرگانی دانشگاه آزاد واحد علوم و تحقیقات تهران جناب آقای پروفسور حسین وظیفه دوست گفتگویی انجام داده اند که چکیده ای از این گفتگو دوستانه در دنباله تقدیم مخاطبین معزز می شود. با سلام ضمن تقدیر و تشکر و ابراز لطف […]

Kalameghalam / The tourism industries is one of the world’s industries since introduce into the economic cycle, always has experienced a significant growth and alongside the industries such as petrochemicals has been considered  as a source of foreign currency. The tourism industry is among the most dynamic and developing sections in the world’s economy and […]

  Kalameghalam / Nowadays the development of social entrepreneurship is considered as a social mission and a solution to dispel some problems and social harms The entrepreneurship is French term which means commitment or undertaking responsibility, proposed about 200 years ago by economic scientist and overtime found its standing in different societies. To the extent […]

Kalameghalam / Nowadays, the development and outspread of the science and knowledge and ever increasing technology advances, new scientific achievements and discoveries in various aspects of life results in simplifies the human life; these achievements require continues training which leads to acquisition of knowledge, skills, ethics, new habits in the employees to increase their efficiency […]

به گزارش پایگاه خبری کلام قلم، مسابقه مجازی مدیریت سواد رسانه ای به همت پایگاه خبری تحلیلی کلام قلم و با هدف ارج نهادن به کوشش و فعالیت های اصحاب رسانه برگزار می گردد. تمام رسانه های فعال اعم از چاپی و برخط و همچنین رسانه های اجتماعی نیز می توانند در این مسابقه ثبت […]