جمعه, ۲۷ مهر , ۱۴۰۳
A critique of Iran’s education system / Elham Khorsand ۰۲ مهر ۱۴۰۲

A critique of Iran’s education system / Elham Khorsand

Kalameghalam / Unfortunately, in Iran the memory oriented approach is one of the main challenges in the way of building, creativity and dynamicity in the students that as an obstacle prevents Their talents  from stirring up and breeding; therefore it is necessary for Iran’s education system to move away from theoretical education toward skill oriented […]

The role of principled and scientific packaging in exports / Dr Melika Molkara ۳۱ شهریور ۱۴۰۲

The role of principled and scientific packaging in exports / Dr Melika Molkara

Kalameghalam / Packaging is the first and vital factor to present and introduce a product. The packaging as a coverage of the products plays a crucial role in marketing and sales also for visual advertisements. Beside protecting the quality of the products packaging  supports the products from the very production stage to consumption,   likewise packaging […]

Branding role in exports / Dr Melika Molkara ۳۱ شهریور ۱۴۰۲

Branding role in exports / Dr Melika Molkara

Kalameghalam / Branding is the result of qualitative growth by utilizing the modern science and technology and makes a positive mentality in audiences. In many markets the brand name makes special identity for the brand owner and bonds them to a specific community. The branding increases the competitive advantage in the markets. Big economies have […]

Reviewing the role of promotions on increasing profit and sales / Elham Khorsand ۳۱ شهریور ۱۴۰۲

Reviewing the role of promotions on increasing profit and sales / Elham Khorsand

Kalameghalam / Advertising plays an important role in the marketing so that we can say the heart of marketing is the advertising. Perhaps the most significant role of advertising in the products sales is to increase brand awareness resulting to the conversion of the hidden customers into  loyal customers, brand awareness and the consciousness of […]

THE TOURISM ECONOMY / Dr Melika Molkara ۲۹ شهریور ۱۴۰۲

THE TOURISM ECONOMY / Dr Melika Molkara

Kalameghalam / The tourism industries is one of the world’s industries since introduce into the economic cycle, always has experienced a significant growth and alongside the industries such as petrochemicals has been considered  as a source of foreign currency. The tourism industry is among the most dynamic and developing sections in the world’s economy and […]

Various dimensions of social entrepreneurship / Dr. Melika MolkAra ۲۹ شهریور ۱۴۰۲

Various dimensions of social entrepreneurship / Dr. Melika MolkAra

  Kalameghalam / Nowadays the development of social entrepreneurship is considered as a social mission and a solution to dispel some problems and social harms The entrepreneurship is French term which means commitment or undertaking responsibility, proposed about 200 years ago by economic scientist and overtime found its standing in different societies. To the extent […]

THE EFFECT OF TRAINING AND RETRAINING ON THE IMPROVMENT OF THE TREATMENT STAFF PERFORMANCE / Nima Salehi ۲۹ شهریور ۱۴۰۲

THE EFFECT OF TRAINING AND RETRAINING ON THE IMPROVMENT OF THE TREATMENT STAFF PERFORMANCE / Nima Salehi

Kalameghalam / Nowadays, the development and outspread of the science and knowledge and ever increasing technology advances, new scientific achievements and discoveries in various aspects of life results in simplifies the human life; these achievements require continues training which leads to acquisition of knowledge, skills, ethics, new habits in the employees to increase their efficiency […]

طلاق، علل و آثار آن / پریا فلاح ۲۷ شهریور ۱۴۰۲

طلاق، علل و آثار آن / پریا فلاح

به گزارش پایگاه خبری کلام قلم، طلاق به معنای پایان دادن قانونی ازدواج و جدایی همسران از یکدیگر می باشد که به طبع، حقوق و تکالیف متقابل زوجین نسبت به هم ازبین می رود. حال به علل طلاق می پردازیم: ۱٫ عدم شاخت کافی زوجین از یکدیگر قبل از پیوند زناشویی می باشد که حائز […]

Data driven human resources / Dr. Melika MolkAra ۲۷ شهریور ۱۴۰۲

Data driven human resources / Dr. Melika MolkAra

Kalameghalam / In the current situation and in near future, various organizational issues will undergo fundamental changes and as the main point, the world is getting smarter as the days go by. Nowadays the most activities taking place in the area of human resources including the employees daily activities and concentration, health, their comfort can […]