جمعه, ۳۰ آذر , ۱۴۰۳
Reviewing the role of promotions on increasing profit and sales / Elham Khorsand ۳۱ شهریور ۱۴۰۲

Reviewing the role of promotions on increasing profit and sales / Elham Khorsand

Kalameghalam / Advertising plays an important role in the marketing so that we can say the heart of marketing is the advertising. Perhaps the most significant role of advertising in the products sales is to increase brand awareness resulting to the conversion of the hidden customers into  loyal customers, brand awareness and the consciousness of […]

THE TOURISM ECONOMY / Dr Melika Molkara ۲۹ شهریور ۱۴۰۲

THE TOURISM ECONOMY / Dr Melika Molkara

Kalameghalam / The tourism industries is one of the world’s industries since introduce into the economic cycle, always has experienced a significant growth and alongside the industries such as petrochemicals has been considered  as a source of foreign currency. The tourism industry is among the most dynamic and developing sections in the world’s economy and […]

Various dimensions of social entrepreneurship / Dr. Melika MolkAra ۲۹ شهریور ۱۴۰۲

Various dimensions of social entrepreneurship / Dr. Melika MolkAra

  Kalameghalam / Nowadays the development of social entrepreneurship is considered as a social mission and a solution to dispel some problems and social harms The entrepreneurship is French term which means commitment or undertaking responsibility, proposed about 200 years ago by economic scientist and overtime found its standing in different societies. To the extent […]

THE EFFECT OF TRAINING AND RETRAINING ON THE IMPROVMENT OF THE TREATMENT STAFF PERFORMANCE / Nima Salehi ۲۹ شهریور ۱۴۰۲

THE EFFECT OF TRAINING AND RETRAINING ON THE IMPROVMENT OF THE TREATMENT STAFF PERFORMANCE / Nima Salehi

Kalameghalam / Nowadays, the development and outspread of the science and knowledge and ever increasing technology advances, new scientific achievements and discoveries in various aspects of life results in simplifies the human life; these achievements require continues training which leads to acquisition of knowledge, skills, ethics, new habits in the employees to increase their efficiency […]

طلاق، علل و آثار آن / پریا فلاح ۲۷ شهریور ۱۴۰۲

طلاق، علل و آثار آن / پریا فلاح

به گزارش پایگاه خبری کلام قلم، طلاق به معنای پایان دادن قانونی ازدواج و جدایی همسران از یکدیگر می باشد که به طبع، حقوق و تکالیف متقابل زوجین نسبت به هم ازبین می رود. حال به علل طلاق می پردازیم: ۱٫ عدم شاخت کافی زوجین از یکدیگر قبل از پیوند زناشویی می باشد که حائز […]

Data driven human resources / Dr. Melika MolkAra ۲۷ شهریور ۱۴۰۲

Data driven human resources / Dr. Melika MolkAra

Kalameghalam / In the current situation and in near future, various organizational issues will undergo fundamental changes and as the main point, the world is getting smarter as the days go by. Nowadays the most activities taking place in the area of human resources including the employees daily activities and concentration, health, their comfort can […]

GAMIFICATION IN TEACHIN AND LEARNING / Dr Hossein Chenari ۲۲ شهریور ۱۴۰۲

GAMIFICATION IN TEACHIN AND LEARNING / Dr Hossein Chenari

Kalameghalam/ Gamification is a set of strategies and processes for the purpose of addressing the challenges through application of distinct features of the game and in other words, the integration of elements and principles of the game in different organizational and individual fields. For the term gamification, the words game working and game development or […]

THE ROLE AND IMPACT OF ADVERTISING / Dr Melika Molkara ۲۱ شهریور ۱۴۰۲

THE ROLE AND IMPACT OF ADVERTISING / Dr Melika Molkara

Kalameghalam / Nowadays due to international propagation of competition and formation of the worldwide competition , only the countries associated with this wave and trend can be victorious and successful and by the products and services they offer, Making more value for their customers. In the days of the modern world nearly everyone is exposed […]

BRANDING IN THE SCIENCE BASED COMPANIES / Dr Melika Molkara ۲۱ شهریور ۱۴۰۲

BRANDING IN THE SCIENCE BASED COMPANIES / Dr Melika Molkara

 Kalameghalam/ nowadays the determinative role of the science and technology in countries growth and development and the very close connection between economic development and a country potentials and capacities, science production and use of science has become a public beliefe.regarding the key role of science based companies in technology development field, in sagacity oriented economy, […]